February 1st, 2010
Schoolies, or more correctly, school leavers week, is a yearly right of passage for thousands of Australian teenagers. It usually happens a week or so after the end of Year 12 exams. Originally starting at the Gold Coast in Queensland, it has grown to include many more tourist destinations. Schoolies is very big business and injects millions of dollars into the tourism economy.
If you believe the nightly news, Schoolies is all about alcohol, sex, music, car accidents and fights. It isn’t. It’s just that the conservative press play to established prejudices so they can sell products that appeal to the over 55 viewing audience.
Notwithstanding all the bad press about Schoolies week, tens of thousands of Australian teenagers have a memorable time during their post exam Year 12 break. The reality is that because of all the bad publicity, Schoolies is now a very safe activity well serviced by police, ambulance and volunteer organisations like Red Frog. The local and State governments pour lots of taxpayer’s resources into helping keep Schoolies safe.
If you or your children are considering going to Schoolies this year, here 10 tips to improve safety and enjoyment.
Fights - get help, don’t get involved
When lots of young men, and more recently, young woman, get into large groups and consume alcohol, there is an increased chance of disagreements leading to fights. If one of your friends gets involved in a fight, don’t get involved, get help from police or other authorities. If you get involved one of two things may happen: you will get hurt, or you will hurt somebody. Both can have very bad consequences.
Learn what a standard drink looks like
If you are going to drink alcohol, drink in moderation. Three to four standard drinks in a six hour period would be a reasonable amount. Ask your parents what a standard drink of beer, spirits or wine looks like, or read the label. A standard drink is a lot less than you may think.
Use protection
Did you know that 500 babies are conceived at schoolies each year? Boys will be boys and girls will be girls. Unfortunately this leads to unwanted pregnancies and the spread of nasty diseases. If you are going to indulge in sexual activities, use protection.
The Police are there to help you
Police love Schoolies week. It means they get to do what’s called “Specials”; big slabs of overtime. If you do get involved with police be polite and don’t be a smart-mouth. You will not win a battle of wits or a physical encounter. And having to fetch your parents or guardians and go to court the next morning is not a good look.
Leave no one behind
When at Schoolies team up with a friend or two and don’t get separated. At the end of the night’s activities make sure you are still all together and do what the Marines do: leave no one behind. That cute guy you met will still be around tomorrow morning. Give him your number and agree to meet-up in the morning. In the morning light of a sober day you may have to reconsider.
Have an escape and evasion plan
If you are really unlucky and everything turns pear-shaped, make sure you have an escape and evasion plan. Agree with your friends a secret code word that when spoken means “lets get out of here right now and meet up at the agreed location”. Make sure you have enough cash, enough clothing and all the location details you need to get back to your emergency rendezvous point to plan the next move.
In case of emergencies
A lot of people don’t know this but police, ambos and other emergency service workers when dealing with an unconscious person look in the address book of the person’s mobile phone. They are looking for an entry called ICE. It stands for “In Case of Emergency call this number”. Make sure you have an ICE number in your phone. It could be a friend, it could be a parent or guardian. Do it now.
Watch out for the unknown silent killer
Do you know what the biggest life-threatening risk at Schoolies is? It’s not drugs, car accidents, or violence or the other risks reported in the news. It is sunburn. The second degree burns you get during schoolies week this year may turn into the skin cancer that kills you in 20 or 30 years time. As the ad says, slip on shirt, slop on some sunscreen and slap on a hat. Get in shade in the hotter parts of the day and if you are drinking alcohol, drink at least one glass of water for each standard drink.
Watch Out for Valuables
Lots of young excited people tend to attract thieves and other low-life. If you are going to Schoolies only take stuff you are prepared to lose. Borrow you Dad’s old clunky mobile phone, leave the fancy jewelry and shoes at home, don’t make yourself a target by strutting around with the latest iPhone or notebook.
A Note to Parents
If your child is going to Schoolies make sure they understand that’s it’s OK to call them at any time of the day or night. Preplan an emergency pickup point. Work out a way they can get emergency cash in a hurry.
Want to book some accommodation for schoolies? For schoolies gold coast or schoolies Lorne, visit bookschoolies.com and browse and book the wide range of locations both in Queensland, New South Wales and
Bali.
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January 31st, 2010
Because services are intangible, marketing communications for services do more than market services. Communications render services more tangible, and offer prospects something firm to consider.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for itself. Very few services speak for themselves at all.
We implicitly give trust to most products. We trust that our new tyres won’t explode, our brown sugar will taste sweet, and our aspirin will reduce our headaches without bad side effects. But we are far less trusting and certain about most services.
We worry that our solicitors and auto mechanics will do more than necessary, and charge more than is warranted. We are concerned that the latest weight loss service will fail, just like the four before it. We worry that our home renovators will pad their budget and complete the job weeks after they promised. We worry that the collection agency we hire for our service will harass our clients worth keeping and collect only a small part of our outstanding receivables.
So unlike communicating about products, talking about services must make the service more tangible and real, and must reduce risk for the worried prospect. It’s not like selling Porsche automobiles.
For more information about services marketing and making services more concrete, visit Rob Johnson’s Twitter page. Sponsored by Rob Johnson of http://seocairns.seovoodoo.com.au/
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January 31st, 2010
Because services are intangible, marketing communications for services achieve more than promote services. Communications make services more tangible, and present prospects something firm to consider.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for itself. Very few services speak for themselves at all.
We implicitly give trust to most products. We trust that our new tyres won’t explode, our brown sugar will taste sweet, and our aspirin will reduce our headaches without bad side effects. But we are far less trusting and certain about most services.
We fret that our solicitors and web designers will do more than necessary, and charge more than is warranted. We are concerned that the latest weight loss service will fail, just like the four before it. We worry that our builders will exceed their budget and finish weeks after they agreed to. We worry that the collection agency we engage for our service will badger our clients worth keeping and collect only a small part of our outstanding receivables.
So unlike communicating about products, talking about services must make the service more tangible and real, and must reduce risk for the worried prospect. It’s not like selling Porsche automobiles.
For more information about services marketing and making services more concrete, visit Rob Johnson’s Twitter page. Sponsored by Rob Johnson of http://seocairns.seovoodoo.com.au/
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January 23rd, 2010
HelpMeSis.com.au is a brand new website that acts as a portal featuring the very best Australian online shopping sites and information websites. The comprehensive and well-researched website has been two years in the making and saves women valuable time and frustration by only showing the best and most relevant websites in each of the many categories.
After 2 years of meticulous research and web development, HelpMeSis.com.au was officially launched in Sydney on 1 January 2010. This comprehensive website acts as a useful portal for busy Australian women, showing them the very best Australian online shopping sites and information websites.
The extensive and informative guide to Australia’s best and most relevant websites was created to help time-poor women find quality products, information and services quickly and easily. Its launch was the culmination of two years of labour by former high school teacher Veronica Ryan.
“Over the past few years, I have visited and revisited many thousands of Australian websites and have hand picked hundreds of the very best to be included in the HelpMeSis website,” said Ms Ryan. “I have chosen these websites for their overall quality, integrity and security and their usefulness and relevance to Australian women,” she said.
The website listings and reviews have been organised into logical categories. Along with a logo, name, link to the site and description of products and services, Ms Ryan has also included practical details such as each company’s ABN and shipping information for shopping websites.
“To have all this information available on one website means women no longer need to visit dozens of individual websites first to find out exactly what they offer and whether they provide online shopping and Australia-wide shipping. They can compare all of this on the HelpMeSis website and only visit the most relevant website, saving them a great deal of time,” said Ms Ryan.
The manual selection process for included websites, together with the navigational simplicity of the portal, its sheer comprehensiveness, detailed information and overall relevance to Australian women, sets HelpMeSis apart from other online directories.
In addition to Australian shopping websites, the HelpMeSis portal also includes a number of themed information sections. A ‘Green Guide’ offers a great deal of information about green products and services and links to quality businesses that sell natural Australian organic products. The ‘Useful Information’ section provides answers to many common queries Australian women have. A complete ‘Parenting’ and baby shopping section gives links to Australian stores specialising in quality parenting & baby products and to sites offering expert information and advice for parents.
Other noteworthy sections on the HelpMeSis website include a ‘Health and Fitness’ section and a ‘Leisure’ section, which offers links to websites providing What’s On information for all Australian capital cities and the Gold Coast. The site further features a blog spot and people can sign up to receive an informative monthly HelpMeSis newsletter.
Men needn’t feel left out either, as Ms Ryan has also launched a ‘brother’ site, aptly named HelpMeBro.com.au where men can shop online at the best Australian online shopping sites. This guys-only site has many of the features of the women’s site but has been styled for men and doesn’t include any of the ‘girly’ content.
To find out more, please visit the HelpMeSis and HelpMeBro websites.
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January 20th, 2010
The invention of jet propulsion was ideal for fighter aircraft. Although at first it reduced range and endurance and often increased the take-off run. The German Messerschmitt Me 262 and the British Gloster Meteor twin jets saw action in 1944, together with the tailless Me 163 rocket interceptor which sacrificed range and endurance for astounding climb and speed in defending local areas against heavy bombers.
Germany was far in front of other countries in another factor too: armament. A range of 30 mm (1 inch) cannon, radically new high-speed cannon with multiple-revolver chambers, very large recoilless guns, spin-stabilised air-to-air rockets fired in salvoes, and wire-guided air-to-air missiles were all under test before the Luftwaffe s defeat. They gradually inspired similar developments in other countries: one German gun, the Mauser MG 213, led to the American Pontiac M-39, the French DEFA, the Russian NR-30, the Swiss Oerlikon KCA, and the British Aden, all of which are still in use.
Many early jet fighters were fitted into more or less conventional airframes. The fighter often considered the ultimate achievement of the piston era, the long-range North American P-51 Mustang appeared both in a twinned double-fuselage form and, with few changes, as a US Navy jet.
But the US Air Force decided to wait a year until its makers could sweep back the wings and tail at 35 degrees, which German research had shown could lead to higher speed. The result was the F-86 Sabre, which in 1948 set a speed record at 1,080 km/h (671 mph) and outflew all other fighters. Later versions carried radar and rockets and reached 1,150 km/h (715 mph).
During the Korean War (1950-3) the F-86 met a previously unknown machine built in the Soviet Union, the somewhat lighter and simpler MiG-15, and although the MiG could climb higher and had heavy cannon, the Sabre’s skilled pilots and better equipment gave it the edge in combat.
North American’s next fighter was the F-100 Super Sabre, which exceeded the speed of sound in level flight. The MiG bureau built the twin jet MiG-19, which was even faster, and is still in wide use. The US Air Force ordered various all-weather interceptors with largely automatic radar and flight control systems so that, with guided missiles, they could intercept and destroy enemy aircraft without the pilot ever seeing them.
The British ordered a jet-fighter flying-boat, but discovered that this way of doing business without airfields yielded an inferior fighter. The Americans suffered similar problems with a ‘hydroski’ fighter, which could dive faster than sound, but took off and landed on retractable water skis.
Two even stranger fighters were designed around powerful turboprop engines and, standing on their tails, screwed themselves vertically into the air (they were intended to operate from the confined decks of warships or merchant vessels). Britain built high-altitude supersonic fighters with ‘mixed power’ from a turbojet and a rocket. In 1957 the British Minister of Defence suggested there would soon be no more manned fighters at all, only missiles. The Americans stuck to fighters, but made them very large and armed them with missiles, but no gun.
Today the wheel has turned full circle. In the past 10 to 20 years there has been a powerful trend to get back to the ‘eyeball-to-eyeball’ type of confrontation of the man in the Sopwith Camel. The pre-eminent Western fighter, the McDonnell Douglas F-4 Phantom, was rebuilt with an internal gun, a rapid-fire 20 mm (0.79 in) cannon with six barrels firing up to 6,000 rds/ min, and a slatted wing to pull tighter turns in combat.
New small fighters appeared, such as the General Dynamics F-16, which, although bigger and heavier than any single-engined fighters of World War II, are nevertheless small and light by comparison with such impressive machines as the Grumman F-14 Tomcat, McDonnell Douglas F-15 Eagle, and MiG-25 Foxbat, The RAF’s next interceptor, the ADV (Air-Defence Version) of the Panavia Tornado, is a careful midway compromise, smaller than the three monsters just listed, but with two engines, long range, powerful radar, and extremely effective Skyflash missiles.
Modern interceptors defend vast blocks of airspace up to 160 km (100 miles) in radius, with powerful radar able to look down at the surrounding land and water and spot low-flying intruders trying to slip through the defences unnoticed. Their task is eased by the presence of special surveillance, early-warning, and AWACS (Airborne Warning and Control System) aircraft, with enormous radars and sophisticated command and control systems to manage all a nation’s defences in the most efficient way.
There is no better feeling than being in the cockpit during your jet fighter flight. Jet fighter flights and jet fighter joy flights are the ultimate gift giving and receiving experience that will be remembered forever. Your jet fighter pilot experience is available in Melbourne, Cairns and Townsville. Visit flyingwarbirds.com.au for more details.
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January 15th, 2010
Happiness, warming sunshine and memories of a happy Queensland getaway, these are perfect makings for the break of your life when you and yours holiday in Cairns and God’s own Queensland.
Blessed with a holiday weather pattern all year-round, featuring temperatures in the summer months (October-April) of 29-33 degrees C, and winter (April-October) 25-29 degrees C, Cairns can offer some of the world’s most exotic natural tourist attractions, the great barrier reef, the rainforest and the Australian outback, and they are all here awaiting for you to discover.
The very friendly natives of Tropical North Queensland will show you the kind of friendly and courteous hospitality that has become the envy of other tourism areas. Adventure tourism, night life, fine dining and shopping add to the charm and sexiness of this fabulous destination.
If you have been here recently, welcome back. If you are here for the first time, bathe in our tourist offerings and enjoy your vacation. Queensland’s finest non-capital city, Cairns is the world’s front door to Far North Queensland. It is an exciting cosmopolitan destination with warm, sunny tropical days contrasted by cooling ocean breezes.
Indulge in a stroll along the famous Esplanade or satisfy your hunger in one of the city’s many multi-cultural, diverse and prize-winning eateries. Cairns grants access to the World Heritage listed Great Barrier Reef and the Wet Tropics Rainforests along with the Australian Outback. Cairns, with its international and domestic airport, is the first stop for most visitors who want to see the authentic Australia. Relax on the glorious beaches, dive on the reef and experience the unique tropical rainforests that date back to when the continent was part of ancient Gondwanaland, many thousands of eons ago.
Take a swim in the iconic Cairns Esplanade lagoon, then look across the calm waters of Trinity Inlet and you will see coastal ranges and mangrove areas that have changed little since the site was discovered by Captain James Cook in 1770. The beautiful Esplanade Lagoon is the perfect place to spend a sultry day soaking up the sun and dipping in the lagoon’s cool and inviting water.
There are many shaded spots to escape from the sun in the heat of the day, as well as cooking facilities. The boardwalk has unique displays of Cairns’s local history and has many exercise facilities for those keen on getting a bit of exercise.
Cairns is extremely well suited to travel on foot, or transport by bicycle. Well used routes and dedicated walking paths abound. A tour of the Cairns Botanical Gardens is not to be neglected. It features 38 hectares of native Australian gardens which are maintained to big city botanical garden standards, and many species found here cannot be seen elsewhere.
Positioned among the vegetation is a cafe and restaurant, which is open every day for breakfast and lunch. Entry to the gardens is free.
This article is brought to you by seo cairns. If you’re looking for Cairns seo or a Cairns internet marketing specialist, visit seocairns.seovoodoo.com.au.
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January 2nd, 2010
Fundraising is exactly what the word implies - it’s the process by which non-profit organisations raise money, by requesting donations or selling products or services. Fundraising is a significant way that these community groups obtain the money that’s required for them to perform their operations, and pay for the facilities and programs that the group wishes to manage. Apart from needing money to merely survive, often these fundraising groups also fundraise for a particular purpose, for example a major fundraising campaign may be undertaken to raise money for a new building project, or a school may want to update its extra curricular sports equipment.
While donations often underpin the fundraising of many of these community groups, money is also often generated by the selling of fundraising products. Most fundraising groups continually search for new and interesting ways to fundraise, in order to keep their core support group (made up of parents, relatives and friends) interested and dedicated. The internet is used almost exclusively these days by fundraising groups in order to find interesting and profitable methods by which to raise much needed funds. There are literally hundreds of fundraising companies available these days offering an abundance of ideas and products that can be used for fundraising purposes.
The majority of people assume that fundraising is as simple as holding bake sales, cent auctions or some other organizational activity until enough money is raised. If you only want to raise a small amount of money these ideas may be fine, but for many groups this approach is too uncertain and too limited to be very effective. Most fundraising groups that have been around for a while need to raise money consistently in order to keep their group financially viable.
Deciding which fundraising program to run is a difficult decision, because it all depends on the particular fundraising group as to how much funds are required, and how much time has been allocated. Brainstorming at your monthly meetings is usually a good way to go about the process of deciding on new fundraising options, and the simple ideas are usually the best. It’s advisable to stick with fundraising ideas that are simple, easy to run, take up minimal time, and will gain you the most profit.
Of course planning ahead is the key to running a successful fundraiser. No matter what fundraising company or type of fundraiser the group chooses to run, the planning is paramount. Tasks should be allocated to each member, and plenty of time should be allowed for each task, so that they can be completed in a timely and efficient manner, and even if there are hold ups or other problems, the fundraiser can finish on the designated date. What time of the year to run the fundraiser is another important decision in the planning process. The fundraising group should carefully do its homework, and organise for the fundraiser to run at a time of the year when there are no other major events taking place, so that the whole focus will be on the fundraiser.
Gold Star Gifts and Stationery are fundraising specialists. They supply their novelty gifts and stationery items to schools, clubs and other community groups for fundraising purposes. They offer large discounts to fundraising groups, and free delivery. So if you’re looking for school fundraising ideas, ideas for fundraising or new fundraiser ideas, contact them via their website for more information on their fantastic fundraisers.
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January 2nd, 2010
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.
Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.
Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:
Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.
It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.
Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.
The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.
Looking for online marketing assistance? For seo brisbane contact seovoodoo.com.au For assistance with web copywriting, contact copyvoodoo. Landing pages by salespages.com.au
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December 29th, 2009
The Sunshine Coast of Queensland, Australia has become well known in the Southern Hemisphere as the region of choice for the well-heeled to holiday.
It has all the ingredients that are sought by the hard working executive to relax and recharge their batteries. Stunning beaches, a consistent climate, world class restaurants, great surf and an endless supply of cold beer. However hidden beneath the surface of this holiday paradise is the fact that it is consistently producing and training world class athletes.
Pat Rafter who was ranked number 1 mens singles tennis player in the world in 1999 and won 2 US open titles at Flushing Meadow, was honing his tennis skills from an early age in Eumundi,(he went to the same primary school as Kevin Rudd, the current Australian Prime Minister).
Gary Elkerton was raised in a beachside caravan park in Mooloolaba, where he honed his surfing skills. He finished runner up on the world tour three times in the 80’s and 90’s and won the Quicksilver Masters in France in 2001. Alexandra Headland, Point Cartwright, Old Woman Island, Moffats and Double Island Point are where he learnt his trade.
Mal Meninga was raised in the Sunshine Coast hinterland, starting his A grade Rugby League career with Palmwoods then moved onto the Nambour All Whites. He went onto captain Australia as well as lead the Maroons to four straight State of Origin series wins as coach (the best coaching record in the history of Origin). He also holds the world record for shortest political career when in 2001 he resigned within 28 seconds of announcing he was running for parliament.
Ian Baker-Finch grew up in Nambour and joined the PGA tour in 1979, he gradually built a reputation as a world class golfer through the eighties finally winning the most coveted major in golf, the 1991 Open Championship.
After retiring from the professional tour he became a commentator for CBS in the States and gained worldwide press headlines when he stood by the 18th green commentating at the 2007 Barclays tournament, to be hit on the head and laid out unconscious by a stray shot from the American Rich Beem.
Other world class athletes from the Sunshine Coast include Grant Kenny who grew up in Maryborough and won canoeing bronze in the LA Olympics of 1984, Billy Slater who grew up in Nambour and has become one of the stars of the NRL as well as representing Australia and Josh Constable, born and raised in Noosa, who won the World Longboard title in 2006.
The Coast is also currently home to Evonne Cawley(winner of 6 Grand Slam singles tennis titles), who lives in Sunshine Beach, Michael O’Connor (represented Australia at Rugby Union and League) who lives in Sunshine Beach, Raelene Boyle(winner of 7 Commonwealth Games gold medals and 3 Olympic silvers in the 100m and 200m) who lives in Buderim and Lisa Curry-Kenny (winner of 7 Commonwealth games swimming gold medals), who lives in Minyama.
If you are looking for Sunshine Coast accommodation, particularly a Mooloolaba resort, you will find the best Mooloolaba apartments at Bluewater Point resort.
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December 25th, 2009
How disappointing for my 11 year old son. I bought a copy of Order of War for him for Christmas today, but when I installed it, I got the message:
“Duplicate Product Code - The product you’ve entered has already been activated by an existing Steam account and is therefore invalid. Your activation of Order of War Retail has not been completed.”
You see this game is “Steam Powered”, which means you have to have an internet connection and a Steam account to install the bloody thing. Oh, it is written on the box, in about 4 point type on the back.
I suspect the Steam Powered is a clunky and unreliable way of trying to overcome software piracy.
So now I have to go through the process of either returning the game to the retailer when next it opens in the new year, or work through the Steam help desk process to try and get it fixed.
Based on the feedback on the Internet about Steam support, I think I’ll just return the game to the retailer, get a refund and ask them what non-Steam powered games they have.
You see the Steam CD Key reactivation process is a pain. You have to register for yet another Steam account, no, you can’t use the Steam account you created when you first install the game.
The process is along the lines of:
1. Register a support account at Steam support
2. Confirm the email
3. Find the support request area
4. Realise that you have to take a digital picture of the back of the instruction book to prove that you did, in fact, buy the game.
5. Borrow a digital camera. Hey Steam Support - not everyone owns a digital camera !
6. Take the picture of the back of the instruction book
7. Upload the picture to your PC
8. Complete the support request and attach the digital picture from your PC
9. Return the digital camera from where you borrowed it
10. Wait for Steam support to get back to you with an answer. Who knows how long that will take over the Christmas period.
11. Write a blog post slamming the whole Steam system
I don’t know, we can land a remote vehicle on Mars, but we can’t some up with a simple and reliable software activation process.
Do not, I repeat, do not buy Steam powered games. Especially if you don’t want to disappoint a child on Christmas day.
Angry Dad of Disappointed Child
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